Featuring Media
YouTube Channel Management Proposal
Justin Burns Tech YouTube Show
Prepared For: Justin Burns
Prepared By: Featuring Media
Executive Summary
Featuring Media will serve as Justin Burns' YouTube Growth & Content Partner, providing a complete end to end YouTube management solution. Our goal is to build a scalable content engine that consistently produces high quality technology content, grows a loyal audience, strengthens your personal brand, and creates long term monetization opportunities.
Rather than simply editing videos, we become an extension of your team by managing strategy, production, optimization, publishing, analytics, and growth so you can focus on creating great content.
Scope of Services
Our team will manage every stage of the YouTube ecosystem, including:
Strategy & Planning
- •Channel positioning
- •Audience research
- •Competitor analysis
- •Content pillars
- •Monthly content calendar
- •Growth roadmap
- •Trend monitoring
- •Search opportunity research
Content Development
- •Topic ideation
- •Video outlines
- •Scripting support
- •Storytelling
- •Hook development
- •Audience retention strategy
- •Calls to action
Production / Directing
- •Two production days each month at the Justin Burns Studio
- •Batch recording multiple episodes per production day
- •Production planning and shot lists
- •Camera, lighting, and audio recommendations
- •Recording schedule finalized one week prior to filming
Post Production
- •Professional video editing
- •Motion graphics
- •Sound design
- •B Roll integration
- •Captions and subtitles
- •Platform optimization
Thumbnail & Packaging
- •SEO optimized titles
- •Video descriptions
- •Two A/B thumbnail concepts per video
- •Six thumbnail variations per video
- •Click Through Rate optimization
Publishing & Channel Management
- •Upload scheduling
- •Playlist organization
- •Community management
- •Comment moderation
- •Metadata optimization
- •End screens and cards
- •Ongoing channel maintenance
Analytics & Growth
Monthly reporting includes:
Investment
Monthly Investment
$5,000 per Month
The monthly investment includes all strategy, production oversight, editing, optimization, publishing, analytics, reporting, growth consulting, and deliverables outlined in this proposal.
Monthly Deliverables
Each month Featuring Media will provide:
Long Form Content
- •Up to 8 professionally edited YouTube videos
- •SEO optimized title per video
- •Optimized description per video
- •Publishing support
- •Community engagement support
Thumbnail Optimization
- •Two A/B thumbnail sets per video
- •CTR optimization strategy
Short Form Content
- •12 YouTube Shorts / Reels
Branding
- •YouTube Banner Design
- •Ongoing branding recommendations
Strategy
- •Monthly Channel Audit
- •Growth Strategy Session
- •Competitor Analysis
- •Trend Research
- •Monthly Content Calendar
Asset Organization
- •Organized project folders
- •Thumbnail library
- •Titles and descriptions
- •Publishing schedule
- •Monthly content organization
Production Schedule
Publishing
- •1 to 3 Long Form Videos Published Weekly
- •Up to 8 Long Form Videos Produced Monthly
On Site
- •Two production days each month
- •Multiple episodes recorded during each production day
- •Production schedule locked one week prior to filming
This batching model allows the channel to remain ahead of schedule while maintaining consistency and flexibility.
Growth Intelligence Dashboard
One of the biggest differentiators of Featuring Media is our proprietary Growth Intelligence Dashboard. Each month you'll receive a custom web-based dashboard analyzing the previous 28 days of channel performance, including:
Overall channel performance
Growth trends
CTR analysis
Audience retention
Subscriber analytics
Revenue opportunities
Top performing videos
Content opportunities
Actionable recommendations
Every content decision is backed by data, ensuring continuous optimization and long-term growth.
90 Day Growth Plan
Month One | Build the Foundation
- •Complete channel audit
- •Finalize positioning
- •Develop content pillars
- •Build branding assets
- •Create monthly content calendar
- •Record first production batches
- •Launch consistent publishing schedule
Month Two | Optimize Performance
- •Analyze channel performance
- •Improve thumbnails and packaging
- •Double down on high performing topics
- •Expand Shorts strategy
- •Increase audience engagement
- •Refine SEO strategy
Month Three | Scale Growth
- •Build recurring content series
- •Expand evergreen content
- •Increase publishing consistency
- •Explore sponsorship opportunities
- •Improve monetization strategy
- •Prepare long term growth roadmap
Success Metrics
Performance will be measured by:
Subscriber Growth
Watch Time
Audience Retention
Click Through Rate
Returning Viewers
Search Performance
Suggested Video Performance
Engagement
Revenue Opportunities
Sponsorship Readiness
Investment
Monthly Investment
$5,000 per Month
The monthly investment includes all strategy, production oversight, editing, optimization, publishing, analytics, reporting, growth consulting, and deliverables outlined in this proposal.
Initial Engagement
This proposal is based on an initial 90 Day Engagement. The first 90 days are designed to establish the content system, build consistency, collect performance data, optimize the channel, and create measurable growth.
At the conclusion of the 90 day engagement, both parties will conduct a formal review to evaluate:
Channel performance
Audience growth
Production workflow
Achievement of agreed upon goals
Opportunities for continued growth
Any recommended adjustments to the scope of work
Following the review, both parties may mutually agree to continue services under a renewed monthly or annual agreement.
Acceptance
This proposal outlines the scope of work and intended partnership between Justin Burns and Featuring Media. Upon acceptance, a formal Service Agreement will be prepared detailing payment terms, production schedules, ownership of content, revision policies, confidentiality, and all contractual obligations.
Featuring Media
Building YouTube Businesses Through Strategy, Systems, and Storytelling.