Justin Burns Tech YouTube Show
90 Day Growth Plan
Launch and establish Justin Burns as one of the leading voices in technology on YouTube by creating a scalable content system that consistently produces high quality videos, builds authority, increases subscribers, and creates monetization opportunities.
Month 1 — Foundation & Launch
Build the content engine and establish a recognizable brand.
Channel Strategy
- •Finalize channel positioning
- •Define target audience
- •Identify primary competitors
- •Establish 5 to 7 content pillars
- •Create visual branding package
- •Build thumbnail system
- •Develop title framework
Content Planning
Research and organize the first 30 video ideas across:
- •Latest Tech News
- •AI
- •Consumer Electronics
- •Product Reviews
- •Software
- •Business Technology
- •Productivity
- •Future Technology
- •Hidden Tech Tools
Production
- •Batch record two production days
- •Record 4 to 8 Long Form Episodes
- •Record 15 to 25 Shorts
- •Capture additional social media content
Publishing
- •Publish 1 to 2 Long Form Videos Weekly
- •Publish 3 to 5 Shorts Weekly
- •Post Community Posts
Optimization
Every upload includes:
- •SEO Optimization
- •Thumbnail Testing
- •Keyword Research
- •Description Optimization
- •End Screens
- •Cards
- •Playlists
KPI Goals
- •Establish baseline analytics
- •Determine initial audience behavior
- •Begin identifying winning topics
Month 2 — Scale & Optimize
Double down on what the audience responds to.
Analytics Review
- •Highest CTR Videos
- •Highest Watch Time
- •Audience Retention
- •Subscriber Sources
- •Traffic Sources
- •Search Performance
- •Suggested Video Performance
Content Optimization
- •Create more content around winning topics
- •Build on winning thumbnails
- •Expand highest retention formats
- •Test strongest hooks
- •Refine highest converting calls to action
Production
- •Continue two batching days
- •Increase production efficiency
- •Maintain one to three uploads weekly
- •Expand Shorts production
Audience Growth
- •Launch Community Tab strategy
- •Increase viewer engagement
- •Reply to comments
- •Create polls
- •Ask audience driven questions
- •Develop recurring weekly series
Collaborations
Identify:
- •Tech Creators
- •Software Companies
- •Founders
- •AI Companies
- •Entrepreneurs
- •Potential podcast guests
KPI Goals
- •Increase subscriber growth
- •Improve retention
- •Increase average view duration
- •Increase impressions
- •Improve CTR
Month 3 — Scale Into Growth
Turn consistent publishing into sustainable growth.
Advanced Strategy
- •Develop signature content series
- •Launch recurring weekly formats
- •Improve storytelling
- •Expand searchable evergreen content
- •Build binge worthy playlists
Monetization
- •Begin sponsorship outreach
- •Create affiliate opportunities
- •Develop newsletter funnel
- •Build email list
- •Identify digital products
- •Explore memberships
Content Expansion
Repurpose every long form episode into:
- •3 to 5 Shorts per long form episode
- •Instagram Reels
- •TikTok
- •LinkedIn Posts
- •X Threads
- •Newsletter Content
- •Website Articles
Dashboard Review
Review previous 28 days and analyze:
- •CTR
- •Watch Time
- •Subscriber Growth
- •Top Performing Videos
- •Revenue Opportunities
- •Content Gaps
- •Audience Interests
- •Recommendations for Month Four
Weekly Workflow
Monday
- •Research
- •Topic Selection
- •Script Development
Tuesday
- •Recording
- •Batch Production
- •Photography
Wednesday
- •Editing
- •Thumbnail Design
- •SEO
Thursday
- •Publishing
- •Community Management
- •Analytics Review
Friday
- •Short Form Content
- •Social Distribution
- •Audience Engagement
- •Planning Next Week
Monthly Deliverables
Strategy
- •Monthly Content Calendar
- •Competitive Analysis
- •Trend Report
- •Growth Recommendations
Production
- •2 Production Days
- •4 to 12 Long Form Videos Recorded
- •Multiple Thumbnail Concepts
- •Professional Editing
Distribution
- •Long Form Uploads
- •YouTube Shorts
- •TikTok
- •X
Reporting
- •Monthly Growth Report
- •28 Day Performance Dashboard
- •Subscriber Analysis
- •CTR Analysis
- •Retention Analysis
- •Top Performing Content
- •Growth Opportunities
- •Action Plan for the Following Month
Expected Outcome After 90 Days
By the end of the first 90 days, Justin Burns will have more than just a YouTube channel. He will have a fully operational content engine with a repeatable production workflow, a growing library of evergreen technology content, a recognizable brand identity, actionable performance data, and a scalable system built to support long term audience growth, sponsorship opportunities, and revenue generation. Every month, the process becomes more efficient as analytics guide content decisions, allowing the channel to compound its growth rather than starting from scratch with each upload.